A shocking new trend has taken over the health and wellness community, with social media users, particularly in the U.S., advocating for the consumption of dirt as a remedy for various health issues. Known as "crunchers," proponents claim that eating dirt can improve gut health, skin problems, and even help with obesity. This controversial practice has gained significant traction on TikTok, with many users embracing the potential benefits
At the forefront of this movement is fertility and hormone coach Stephanie Adler, who encourages her followers to eat dirt, citing the high number of microorganisms present in organic soil. In one of her viral TikTok videos, she stated, “One teaspoon of organic biodynamic soil has more microorganisms than humans on earth,” claiming that this could improve gut health for both children and adults.
As the trend gains popularity, edible clay and soil products have started appearing on e-commerce platforms like Amazon and Etsy. These products, ranging from powders to clay chunks, are marketed with various health benefits. Vendors claim they offer anti-aging effects, improve skin health, and balance sebum production. One Amazon seller promotes edible red clay for $11.99, calling it an "anti-aging solution" that unclogs pores and balances sebum, helping with pimples and dandruff.
Interestingly, recent research suggests that consuming soil may have historical and scientific merit. A 2019 study noted that geophagy, the practice of eating dirt, dates back to prehistory, when it was used to supplement nutrient-poor diets and detoxify certain foods. Some studies even claim that compounds in dirt can absorb body fat, aiding in weight loss, while others highlight its positive effects on skin health and immune function.
Experts from the University of Helsinki have observed that direct contact with natural soil and plant-based materials can alter skin microbiota, potentially promoting a healthier balance of microorganisms and improving immune system disorders.
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